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Rev. Valerie Ambrose || Executive Director

With 25 years of professional senior management experience with non-profit organizations,  Ambrose effectively and efficiently leads the daily operations of Reel Change. She has held executive director positions with two innovative human service agencies in western Michigan where she was also a hospital vice president of community partnerships. An ordained Episcopal priest, Ambrose is committed to equipping and assisting individuals and communities to reach their full potential. Her strengths in implementing infrastructures and recruiting partners to achieve a common vision will continue to help Reel Change move into its dynamic future.


Ronald Ambrose || Secretary / Founding Co-Director

With a B.S. in Marketing from Colorado State University, Ambrose has an unparalleled enthusiasm for adventure and lifestyle programming. His photography experience evolved into a life-long passion, and became the cornerstone for his future documentary and network-related projects. As a co-founder for Craterlion Productions, he has traveled the world, filmed and photographed under some of the most unique conditions.


Judith Smith || Director

A creative thinker who can get organizations started and put them on course for success, Smith has volunteered extensively on behalf of Holland, Michigan's non-profit community for 25 years. Among her many projects, she co-founded the Waterfront Film Festival, contributed her talents to Hospice of Holland and chaired the board of the Holland Historical Trust. At the same time, Smith has also been active in the management of retail and real estate ventures. Well-grounded in both her corporate and non-profit experience, she now looks forward to helping Reel Change create real change.





Jan Gockerman || Director

Jan Gockerman recently retired from thirty years of senior hospital administration.  She has a BS from the University of Michigan and a Master of Management degree from Aquinas College. Gockerman also has extensive volunteer experience in leading not for profit organizations through times of change and transition.  Her strategic planning and fiscal management expertise will be valuable as Reel Change continues its rapid growth.



  Reel Change, Inc. is a registered 501(c)(3) nonprofit organization. All donations are tax deducitble in full or in part.